Expertise
- Print journalism and copywriting
- Television production/journalism and research
- PR and media training
Twenty years of experience across the media, including national, regional and local print journalism as well as television production and magazine journalism both staff and freelance.
Background
Sarah started her career as a journalist on a local weekly free sheet reviewing bands and the arts. Several years of solid newspaper reporting and feature writing in all disciplines gained her positions as Chief Reporter, Sub Editor and News Editor, and she was also launch editor of a number of new newspaper titles, and was recognized for her achievements by being short listed and winning various journalism awards.
As well as having a solid background in news, Sarah has written about women’s issues, health, the environment, education, business, fashion and beauty as well as interiors and gardening.
In the early 1990s Sarah was offered a position with leading evening daily newspaper The Oxford Mail, as a senior journalist before moving on to London and fulfilling her dream of becoming a television researcher and later producer.
In her first year in broadcast journalism, Sarah was responsible for researching and producing strands for national, live network programmes working with well known executive producers such as Michel Hurll Television, Wall to Wall, Mentorn (now part of Endemol) and Hatrick.
Sarah holds the NCTJ Proficiency Certificate in Journalism and is a member of the NUJ. She has an in depth knowledge of how the media works from both sides and uses these skills on a daily basis, both as a journalist and a PR for her clients who are mostly in the lifestyle sector.